Titimangsa 2012, ravel junardy met with stevie object. They pointed out the possibility of creating a national-stage metal song competition. "all on the worldwide level," stated ravel. Ravel, a man in his 30s remembers that point with a small snicker. After the assembly, they endured to satisfy with krisna sadrach, sucker head bass player. The 3 of them in the end agreed to make hammersonic below the banner of revision live leisure. Ravel served as chairman, and krisna acted as chief operating officer. Inside the beginning it became the capital of courage and a number of the networks that ravel had. They do not actually have an workplace.
"at that time we had been assigned to fatrawati," recalled ravel.
Hammersonic first aired on 28 april 2012 in senayan, valuable jakarta. At that time the viewer was deadsquad (a band fronted through stevie), koil, burgerkill, sucker head, to worldwide bands consisting of dri and suffocation. This first useful resource became visited by means of around 15,000 spectators.
This metal pageant keeps to grow. They virtually became an global song pageant, something that changed into deliberate from the beginning. There are a lot of top-class metallic bands who've executed right here. From cannibal corpse, writer, bullet for my valentine, angra, lamb of god, to megadeth. Now, hammersonic has become the most important steel and rock track competition in southeast asia.
This 12 months hammersonic carries the topic of metalveva jayamahe, that's interpreted freely as with metal we prevail. This time in flames, a swedish heavy metal band, which have become the main performer at the festival can be held at ancol dreamland, july 22, 2018. Besides in flames, there are also names like dead kennedys from the us, koil, and deadsquad. Apparently, in a press release, it was written that hammersonic can be the last this yr. Inside the press convention, the committee time and again stated that this became, "... The remaining of us," which later gave delivery to the issue that this year turned into the final hammersonic.
We met ravel junardy to talk about hammersonic, approximately track gala's, so why do not we need to be too fixated at the big four. Also how he and his crew continued to turn on the engine and preserve hammersonic alive and remain one of the biggest metallic festivals in asia.
Absolutely, the remaining people is certainly hammersonic closing, or is it only a gimmick?
Without a doubt many human beings are misunderstood. The final people method we're the only rock, metallic competition, ultimate in indonesia. So maintain it. We know many accurate rock festivals. Java rockin 'land, bandung berisik, rock in solo. Now we stay, there's not anything else. Handiest we continue to exist, live on, and who nevertheless preserve on making this festival.
At a press conference the day gone by, also in a press launch, it turned into said that this 12 months hammersonic might be the remaining. So it's not the remaining one huh?
We don't know, we can not answer too. Because we do not know what the scenario is like, what political situations or what.
However is there optimism subsequent 12 months?
I'm continually positive. With any luck not the closing. Too awful, due to the fact that is the last metallic pageant. It's the remaining time, it's over.
This is the 7th 12 months, what distinguishes the primary competition?
What distinguishes, we're now greater huge style of music. Many scorn from netizens and plenty of human beings. From the primary yr there have been many that failed to find it irresistible.
Because? What's the genre?
Not truely. From the first year there had been many that did not adore it. Due to the politics too. In the steel style itself there may be a type of compartmentalization. A variety of that took place. There is one from the primary 12 months, (metal) one finger. I nonetheless don't think an excessive amount of. The important aspect is to do it first.
So this yr we made it wider, now not simply that. Due to the fact if it's simply steel, steel, metallic, people must be bored too. Certainly, from his commercial enterprise this 12 months the drop industry.
Hammersonic business drop?
No, for all steel industries. I talk loads with all enterprise players. Merchandise sales alone dropped eighty percent.
Whilst did the hammersonic group think you need to expand the genre?
From two years in the past. Sincerely increasing the style is not within the sense of bringing in pop bands. Nonetheless one not unusual thread, loud track.
This question is the most simple: does it make a music pageant worthwhile?
(quiet for a long term). This question is pretty difficult to answer. Profit is not continually fabric. If you need to make an awesome pageant, it is high-quality, the answer is: it is not profitable.
Even for large and sustainable scales like hammersonic?
No longer profitable (shaking your head). Financially no longer profitable.
Then what maintains hammersonic going?
It is the assist of our fans. If it is not there, i frequently examine remarks on social media. Individuals who scorn now and again make me think, why do you need to be like that? However many additionally defend (hammersonic). Reputedly there also are enthusiasts who're truly enthusiasts. Regardless of who the artist is, they still support. People who make us go on.
So, how come you're making it a track pageant this is an activity to burn cash?
(lengthy silence). Uhm, so there is in reality some other fee: call. There may be branding that we built. The cash we spent to make festivals turned into the fee of branding. The proof, we promote merchandise promote properly. Despite the fact that we sell exclusively, handiest on the event. If we think financially, we will promote as a whole lot merchandise as viable. We're like garb. However i do not want to. Later the idealism could be lost. So still, products is most effective bought at the venue. Like what we can expand. We are branding.